I recorded this episode with Ida the day after the USA election. While editing it I noticed that my voice sounded more hoarse, measured and serious than usual—almost as if it had aged overnight.
Those hoping to avoid Trump 2.0 madness probably feel like my voice sounds: solemn, fatigued, and scared as hell about the future of women’s rights, gender equality, the health of our planet, and the safety of all living creatures that call it home!
Which is why my guest this week could not have arrived at a better time.
Ida Tin is the brilliant, visionary co-founder of Clue, one of the world’s most widely used menstrual health apps. She also coined the term “femtech” in 2016—a term that now defines a booming $28 billion industry expected to double in size by 2027, covering everything from fertility and pregnancy to menopause and beyond.
Since leaving her post as CEO of Clue, Ida’s written a book about her entrepreneurial journey and has recently launched Femtech Assembly, a think tank that explores the link between Femtech, economy and planetary health.
Born in Copenhagen, Ida’s journey to becoming a trailblazer in women’s health is as inspiring as it is unconventional. As a child, she traveled the world with her family on motorcycles, immersing herself in diverse cultures and gaining a global perspective that would later shape her mission. During those travels, she witnessed firsthand how childbirth and childcare deeply impacted women’s lives, sparking her awareness of the profound role reproductive agency plays in shaping opportunities for women. That realization stayed with her, ultimately becoming the foundation for Clue and her pioneering work in women’s health technology.
Before founding Clue, Ida led motorcycle tours across continents, wrote a bestselling book in Denmark about her travels, and attended Kaospilot, an alternative business school that champions creative and impactful leadership. Her innovative contributions have been widely recognized; in 2015, she was honored with the Female Web Entrepreneur of the Year award at the Europioneers conference. Additionally, in 2018, Forbes included her in their list of America’s Top 50 Women in Tech.
In this episode, we explore:
How Ida’s global travels shaped her mission to build Clue and pioneer the femtech movement.
The profound connection between women’s health and planetary health—and why empowering women could save the global economy $1 trillion every year.
What feminine leadership looks like in action—grounded in cycles, intuition, and emotional intelligence—and why the world needs it now more than ever.
How to move past fear and radically reimagine systems that include and serve everyone.
What makes Ida’s perspective especially poignant right now is how her vision of innovation through a feminine lens stands in stark contrast to the tech world’s dominant narrative. Big tech leaders like Mark Zuckerberg have openly advocated for more “masculine energy” in innovation, emphasizing linear growth, competition, and domination. Ida offers a much-needed counterpoint: a model of leadership and innovation that is cyclical, relational, and deeply attuned to human needs. Her work reminds us that feminine intelligence—shaped by the wisdom of lived experience—is not just valid but essential if we want to create technologies and solutions that truly serve all of us.
By the end of this episode, I hope you’ll not only walk away with a deeper understanding of the Femtech movement and Ida’s incredible story, but also feel energized to consider your own role in shaping a world where cycles—biological, emotional, and ecological—are honored and supported.
xx
Zeva
PS. You can find the episode above or on Apple, Spotify, Deezer or on your favorite podcast player.
PPS. Don’t forget to comment—what resonates most for you about Ida’s story? And if you’re loving the podcast, share it with a friend or leave a 5-star review. 💌
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